Since joining iSuppli in 2001, Sanju Khatri has become one of the industry’s leading authorities on signage, professional, and projection displays. Her research coverage spans a diverse range of application markets, including hotel TV, retail signage/billboard, conference room, education, transportation, control room/simulation, financial exchange, rental/staging, and outdoor events.
Sanju’s work is concentrated in the areas of demand forecasting, competitive analysis, pricing, and technology adoption. She recently expanded her coverage to include detailed tracking of the distribution channels for digital signage. Sanju also leads iSuppli’s research into projection displays, including pico projectors.
Sanju has undertaken a number of large-scale research projects on behalf of clients in the Americas, Europe, and Asia. These have included investor due diligence, market sizing and strategy development, distribution channel analysis and end-user perception studies.
Previous to iSuppli, Sanju was a senior sales analyst for Sega of America, and a market analyst for Frost & Sullivan. She is a member of the Society for Information Display, and she holds an MBA in marketing from the Institute of Marketing and Management in New Delhi, India.