Display Materials & Systems

Rhoda Alexander has been covering the displays industry for more than 20 years. She is widely regarded as being the leading, independent analyst for desktop and specialty monitors, and her clients include virtually every major company in the monitor value chain.

Alexander’s research is comprehensive, encompassing global supply, demand, inventories, and pricing for monitor panels and systems. She tracks ODM/OEM system assembly, distribution channels and end-markets, and she continually analyzes the strategies and local marketing tactics of all leading monitor brands. She also assesses display and interface technologies to determine future adoption and penetration rates.

Alexander ‘s coverage extends beyond volume desktop and workstation monitors into the highly specialized markets for medical, film, broadcast, and air-traffic control. She frequently provides strategic guidance to companies wishing to enter or expand their positions in these unique market segments.

Rhoda has designed and managed a number of large-scale research projects. These span a diverse range, from support for tactical supply base management to long-range projections of monitor demand in established and emerging markets.