Display Materials & Systems

Apple Outpaces Competition in Tablet Satisfaction Ratings 
US Tablet Consumer Preference Analysis - 2011 
By any measure, the outlook for tablet devices is astounding. Tablets will consume vast numbers of displays, semiconductors, batteries, and other materials. They will spawn whole new forms of rich content, and they will greatly impact the strategies and fortunes of wireless service providers...
Key Issues
  • What brands, sizes, and features do U.S. tablet consumers prefer, and why?
  • Which price points and feature combinations represent the largest demand opportunities?
  • How important are applications and operating systems to the purchase?
  • How important are carriers to the tablet purchase and usage decision?
  • How are users accessing the internet – WiFi, 3G, LTE, and beyond?
  • Are these products disruptive to other electronic products and if so, which products are most at risk?
Applicable To
  • Sales and Marketing
    • Branded tablet vendors
    • EMS/ODM manufacturers
    • Display and semiconductor manufacturers
    • Distributors and resellers
    • Application and content developers
  • Procurement
    • Tablet materials and components
    • Tablet systems
    • Contract manufacturing
    • Retailers
    • Network services
  • Financial Investors
    forecast
    • Market
      • Consumer
      • Urban
      • Suburban
      • Rural
    • Characteristics 
      • Demographics
      • Buying Motivations and Usage
      • Brands
      • Product Characteristics
      • Operating System
      • Connectivity
      • Buying Criteria
      • Pricing
      • Retailers
      • Additional Buying Considerations
      • Applications

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