Display Materials & Systems

Consumers Choose LED Technology Before Making TV Purchases 
TV Consumer Preference Analysis - U.S. - Q4 2011 
Now in it’s third year, the U.S. TV Consumer Preference Analysis has become an indispensable source of intelligence for leading companies in the television value chain. As a stand-alone market assessment, or when used in conjunction with POS scanner data, this ongoing research study provides deep insights into the perceptions and motivations of US consumers...
Key Issues
  • What brands, technologies, and features do US TV consumers prefer, and why?
  • What price points are driving the greatest demand?
  • How effective are sale prices and other promotions?
  • How important are “green” features in the selection of a TV?
  • How important are warranty and installation services?
  •  What is the profile of consumers at different in-store and on-line retailers?
  • What are the demographic and psychographic characteristics of US TV buyers?
  • Which brands are winning and losing within various market segments, demographic segments, and retail channels?  Why?
Applicable To
  • Brand Manufacturers, Distributors, EMS Providers, OEMs, ODMs, and Retailers
    • Procurement
    • Product Marketing
  • LCD and OLED Panel Suppliers
    • Manufacturing and Planning
    • Product Marketing
  • LCD and OLED Component Suppliers
    • Manufacturing and Planning
    • Product Marketing
Deliverables
  • Time Periods and Technologies
    • Quarterly and Monthly Updates
    • LCD, PDP, OLED, Microdisplays
  • Characteristics
    • Demographics
    • Buying Motivations and Usage
    • Brands
    • Product Characteristics
    • Buying Criteria
    • Pricing
    • Retailers
    • Additional Buying Considerations
    • Forward-Looking Preferences
    • Custom Survey Questions

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