Display Materials & Systems

OLED TV Launch Delayed, Mass Production Not Expected Until 2015 
Television Market Tracker - U.S. - Q4 2012 
Shipments in 2012 of flat-panel TVs into the American market are forecast to decline to 37.1 million units, down 5 percent from 39.1 million units in 2011. Only last year, shipments had inched up 1 percent from 38.6 million units in 2010. The shipments—covering the dominant liquid crystal display television (LCD TV) sector, the smaller plasma TV segment and a negligible, moribund rear-projection TV market—apparently peaked last year. Moving forward, projections show the shipments continuing to weaken for the next three years until at least 2015...
Key Issues
  • What are near-term pricing trends for television systems, especially in the flat panel technologies?
  • Which manufacturers dominate the U.S. television market in terms of shipments?
  • What is the screen size mix now and what trends will impact future screen size development?
  • What new features and technologies are appearing in the U.S. market?
  • What are the emerging brand strategies?
Applicable To
  • Brand Manufacturers, Distributors, EMS Providers, OEMs, ODMs, and Retailers
    • Procurement
    • Product Marketing
  • LCD and OLED Panel Suppliers
    • Manufacturing and Planning
    • Product Marketing
  • LCD and OLED Component Suppliers
    • Manufacturing and Planning
    • Product Marketing
forecast
  • Time Periods
    • Four-Year Annual
    • Two-Year Quarterly
  • Measures
    • ASPs
    • Units
    • Revenues
    • Technologies
    • Screen Sizes
    • Frequencies
    • Backlights
    • Pixel Formats
    • Form Factors
    • Market Shares

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