Display Materials & Systems

Promotions Drive Sales of Larger Screen Flat-panel TVs 
US TV Consumer Preference Analysis - July 2009 
The iSuppli U.S Television Consumer Preference Study is a survey based research and analysis studying consumer preferences and purchase patterns in the US TV market. It endeavors to help answer the questions around who is buying what, where consumers are buying from and why. In addition, sell-in, inventory shifts and a market forecast are presented to provide...
Key Issues
  • What brands, technologies, and features do US TV consumers prefer, and why?
  • What price points are driving the greatest demand?
  • How effective are sale prices and other promotions?
  • How important are “green” features in the selection of a TV?
  • How important are warranty and installation services?
  •  What is the profile of consumers at different in-store and on-line retailers?
  • What are the demographic and psychographic characteristics of US TV buyers?
  • Which brands are winning and losing within various market segments, demographic segments, and retail channels?  Why?
Applicable To
  • Brand Manufacturers, Distributors, EMS Providers, OEMs, ODMs, and Retailers
    • Procurement
    • Product Marketing
  • LCD and OLED Panel Suppliers
    • Manufacturing and Planning
    • Product Marketing
  • LCD and OLED Component Suppliers
    • Manufacturing and Planning
    • Product Marketing
Deliverables
  • Time Periods and Technologies
    • Quarterly and Monthly Updates
    • LCD, PDP, OLED, Microdisplays
  • Characteristics
    • Demographics
    • Buying Motivations and Usage
    • Brands
    • Product Characteristics
    • Buying Criteria
    • Pricing
    • Retailers
    • Additional Buying Considerations
    • Forward-Looking Preferences
    • Custom Survey Questions

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