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Consumers want to easily create, use, manage and share digital media content across multiple handheld platforms, but also be able to take their content with them while on the go. The handheld media rendering device market remains fragmented due to each handheld device delivering superior quality of content to the consumer from their core purpose. However, with the rise in smartphones and media tablets, the question arises: are other proprietary consumer electronic handheld devices–such as digital still cameras, camcorders, portable video game players and PMP/MP3 players–feeling the impact?