Media

Daniel Knapp is a senior analyst specializing in TV and digital media advertising. Incorporating both a macro-and micro perspective, he focuses on how economic, technological, regulatory and media consumption changes impinge on advertising markets and what implications are for the strategic development of media companies. Knapp has been instrumental in building the company’s Advertising Intelligence Service and has designed statistical and econometric models to map and forecast advertising trends.

Drawing on this expertise, Knapp regularly advises international media companies, regulatory authorities and private equity firms. With a geographical focus on Europe, he is also an emerging markets specialist and is frequently asked to consult on advertising-related opportunities in the CEE region.

Prior to joining IHS, Knapp worked in media policy at the State Chancellery of North Rhine-Westphalia and as a Research Fellow at the European Institute for the Media, a media think tank, where he assessed the social impact of new technologies.

Knapp holds a Master of Science degree from the London School of Economics and a Bachelor of Arts in Government and Communication Sciences from the University of Erfurt, Germany. He is also completing a PhD in Media & Communications and has published on topics such as media literacy and online privacy.

A German national, Daniel is also fluent in Dutch and French.