Ian is a senior principal analyst and as head of the IHS mobile sector, he directs research, consulting, analysis, and forecasting of the mobile market. This includes: mobile media; app stores; mobile money; and smartphones. In mobile, IHS delivers must-have strategic insights for media firms, device makers, operators, equipment vendors and other companies that are refining their mobile strategy.
Ian has delivered custom consultancy and presentations for global companies headquartered in Europe, North America and Asia covering ideation, roadmap validation, market sizing, disruptive strategy, and competitor analysis, among other areas.
Before joining IHS, Ian was a principal analyst at Forrester and a research director at Jupiter Research. He has a combined eight years experience providing business advice on consumer markets. Prior to becoming an analyst, he worked in a number of companies in mobile and telecoms: as a product marketing manager at mobile operator 3, a producer that helped launch the interactive TV service at Cable & Wireless (now VirginMedia), and in the marketing department of innovative mobile device maker Psion.
Ian is widely quoted about mobile, personal technology, mobile strategies and media in both industry trade publications and in leading news organizations such as the BBC, CNN, the Financial Times, The Guardian, Reuters, The Sunday Times and The Telegraph. Also, he is a thought provoking and energetic conference speaker.
Ian Fogg holds an MA (Hons) from the University of St Andrews. He lives in London.