Media

Steve Bailey joined IHS in 2008, specializing in the burgeoning online PC gaming market ever since. His work encompasses MMOGs, virtual worlds, online console, and casual, browser-based and social gaming. These have centered largely on subscription and microtransaction markets in the western world, with further ongoing interest in such emerging gaming sectors as lifestyle management, 3D, social media and motion gaming.

Upon joining IHS, Bailey left behind an accomplished career in games journalism which took in a variety of magazine roles including editorship of a TV-based games portal. Most notably he lent his distinctive voice to influential games periodical Edge as a freelance writer, and over the six years of his writing career, outputted several thousand published pages of video game content within the specialist press. Prior to this, Bailey attended Cardiff University, completing a Ph.D. in Mathematics, with an emphasis on numerical analysis and multivariate calculus.