Zhini Xia - Research Associate, Advertising and Television - Media Market Research at IHS iSuppli

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Zhini Xia

Research Associate, Advertising and Television

Zhini joined IHS in July 2011 as a Research Associate in both the Advertising and Television teams. Her research spans across the Asia and Pacific markets with a particular emphasis on China. She covers both ad-funded and pay TV, as well as advertising trends in all other media. Outside of TV, her main focus is on out-of-home and digital media advertising.

Zhini graduated Summa Cum Laude with a BSc degree in Finance from Indiana University of Pennsylvania, USA. Born in China, her second language is English, and she is currently studying Japanese.

Zhini Xia, Research Associate, Advertising and Television at IHS iSuppli has made significant contributions to Media & Advertising Industry Trends, recognized and appreciated by other Media Market Research experts. Key industry players look to this expert for in-depth analysis & invaluable insights.