Scaling OTT: Do the economics stack up? 
Media Research Insight Reports 
OTT delivery of TV content is widely touted as the future of television as well as a disruptor of traditional platform-based pay television services. This view fails to take account of the current cost/benefit of delivering OTT with Unicast streaming and of the importance of platform ownership in benefitting from potential cost reductions from IP Multicast or network design. Platform-agnostic OTT services cannot be scaled at the current cost base to service the viewing demands of the average television viewer. Solutions for OTT provides risk removing many of the cost advantages that OTT providers offer over traditional pay TV.

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