Media

Although the retail sales shift from DVDs to BDs has been slower than studios and CE merchants would have liked, BD continues to enjoy strong growth in household penetration. In the first few years of its rollout, BD households were weighted toward PS3 game machines, as was the case with DVD and the original PlayStations. But in 2010 dedicated BD set-top households pulled into the lead, and most of the growth in overall BD household penetration in 2011 was due to the addition of BD set-tops. The steady growth in BD sales and BD set-top penetration has prompted studios to release more of their most sought-after library titles, setting up what we hope will become a virtuous cycle.