Will Microsoft’s New Surface Tablet and Apple’s Macbook Air Impact HDD-Based Notebook PCs? 
Storage Space Market Brief - Issue 16 - 2012 
On June 11, Apple announced its next generation Macbook line—the Macbook Air and Macbook Pro at the 2012 Apple Worldwide Developers Conference (WWDC) in San Francisco. One week after the announcement, Microsoft surprised the PC and Tablet industries by introducing the Surface at its mysterious event in Los Angeles. Can these new notebooks and tablets take away major shares from HDD-based notebook PCs in 2012?
Analysis
  • Focus
    Includes market snapshots of the HDD, ODD, and SSD sectors, up-to-date coverage of current dynamics, and capsule previews of interesting technologies and products developments
  • Storage Updates
    Monthly update of the latest storage news and analysis
Applicable To
  • PC System Buyers and PC/Enterprise Companies
    • Procurement
  • Storage Semiconductor Manufacturers and Storage Distributors
  • Storage Manufacturers
    • Business Development
    • Strategic Marketing
DELIVERABLES
  • Bi-Monthly Updates
  • Measures
    • Storage Average OEM Pricing
    • Storage Industry Financial Index
    • Storage Market Momentum Indicator
    • Storage Inventory/Sales Ratio

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