Mobile & Wireless Communications

Handset Market Growth Shaped by Competing Smartphone Platforms 
Mobile Handsets Market Tracker - Q2 2012 
The branded handset market in Q1 2012 experienced sequential decline of nearly 20% due to strong seasonality. Meanwhile, the smartphone market in Q1 2012 had essentially a flat quarter-over-quarter (QoQ) performance of 0.6%. IHS iSuppli forecasts the branded handset market will grow by only 3.3% in 2012 to 1.44 billion units due to macro-economic pressures. The majority of the unit shipment growth will be driven by higher smartphone mix along with higher ASP and growing demand of 3G and 4G handsets…
Key Issues
  • What is going to drive subscriber growth and mobile handset shipments over the next five years?
  • Who are the key mobile handset OEMs and how is the competitive landscape changing?
  • What features will penetrate handsets and what is the impact on handset designs and semiconductor content?
  • What effect will next generation standards and additional features and functionality have on mobile handset average selling prices?
Applicable To
  • Mobile Handset OEMs, EMS, and ODMs
    • Purchasing
    • Strategic Marketing
  • Semiconductor and Component Suppliers
    • Strategic Marketing
    • Product Management
  • Financial Community
Forecast
  • Frequency
    • Five-Year Annual
    • Two-Year Quarterly
  • Measures
    • Units
    • ASPs
    • Revenues
    • Semiconductor Content
    • Semiconductor Revenues
    • ASP Trend by Leading OEMs
  • Regions
    • North America
    • Latin America
    • EMEA
    • China
    • Rest of Asia

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