Mobile & Wireless Communications

Doing What It Does Best: Apple Reinvents Existing iPhones with iOS7 and Competitive Music Launch

Apple’s unveiling Monday of a new streaming music service as well as a major redesign of its vaunted mobile operating system shouldn’t be construed as defending what many see as an increasingly embattled position. Instead, the moves are really more in line with what the company does best—which is to adopt successful solutions or those that could stand some improvement, and then retool them with the famous Apple stamp to deliver a potentially better user experience, according to information and analytics provider IHS (NYSE: IHS).
In the first day of its annual conference for developers on June 10, Apple said the new iTunes Radio would be part of an expanded music app that now features free Internet radio service, while a revamped iOS7 would sport fresh design elements and functionalities via a simpler user interface.

 

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