The idea of a vehicle with only a CD player inside just doesn’t exist anymore, and what can be included inside a vehicle is only left to the extent to what the consumer demands. More consumers are demanding options such as digital television, heads-up displays, navigation systems, rear seat entertainment systems (RSEs), branded audio systems, MP3 player connectivity, as well as digital and satellite radio. The iSuppli digital entertainment service tracks the entire automotive infotainment space from total market and regional revenue and shipments, to the pricing and technical specifications of the latest automotive entertainment features, to tracking revenues and market shares for leading suppliers of infotainment systems, to emerging applications in the automotive world.