While most people recognize the term high definition television (HDTV), consumers may have numerous DTV questions as they are not fully aware of the different formats or sources of digital television (DTV). This is compounded by the upcoming digital TV conversion and constant changes to digital TV technology. Understanding the details of these markets, where varying regional requirements, technologies and screen sizes can impact the market potential, requires an in-depth market model. iSuppli digital TV research provides this model by combining forecasts for television production by digital TV technology, screen size and region with an evolving set of DTV Bill of Materials (BoM) models, segmented by function, to analyze the semiconductor opportunities in this market.