The organic light emitting diode (OLED) market may be relatively small today but by 2013, it will total more than 240 million units in the marketplace. That is if those manufacturing OLEDs can successfully transition from passive matrix to active matrix technology in order to maintain a substantial growth curve. iSuppli OLED industrial market research examiners more than a dozen related applications and in addition to exploring how OLEDs can compete against liquid crystal display (LCD) technologies in mobile handsets, MP3/PMP players, flat panel television and digital television devices.