Semiconductor Value Chain

Apple Overtaking HP as the Largest Semiconductor Buyer of the World 
Design Activity Tool H1 2011 - Worldwide 
Apple overtakes Hewlett-Packard as the world's No. 1 semiconductor buyer in 2010.  Strong iPhone and iPad sales, which in turn resulted in high NAND Flash purchasing, contributed to Apple's surge.  Demand for smart phones and tablets is expected to....
Key Issues
  • Where in the world do the top OEMs have their systems designed?
  • How much semiconductor business by application and by device type can be attributed to design decisions in a particular country or region?
  • How many "design-win" resources do I assign to a particular account, country, or region?
  • On which countries should we focus our advertising budget?








Applicable To
  • OEMs
    • Procurement
    • Supply Chain Management
  • Semiconductor Suppliers
    • Engineering
    • Marketing
    • Sales
  • EMS Firms and ODMs
    • Procurement
    • Sales
  • Electronics Distributors and EDA Firms
    • Marketing
    • Sales
Forecast
  • Frequency
    • Two-Year Annual
    • Semi-Annual Updates
  • Measures  
    • Semiconductor Design Influence
    • OEM R&D Analysis
    • Applications
  • Regions
    • Worldwide
    • Americas
    • EMEA
    • Asia-Pacific
    • Japan


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