Teardowns

Eric Pratt is recognized as a top marketing professional in the electronic components industry with nearly two decades of experience working with suppliers and users of electronic components.

At IHS, Pratt manages the Teardown, Manufacturing & Pricing research area that includes component price tracking and hardware teardown services.

Prior to joining IHS, Pratt was director of marketing at AVX Corporation, where he oversaw marketing and product planning for operations accounting for nearly $900 million in annual sales. His track record includes major improvements in growth rates, major reductions in marketing overhead and accelerated new product development with improved acceptance in the marketplace. Previously, Pratt worked at Philips in senior marketing and application engineering management positions. He began his career as a design engineer with General Dynamics Corp., working on autopilot and other guidance systems.

Pratt earned a Bachelor of Science degree at Michigan State University and a Master of Business Administration in International Marketing at the University of South Carolina.