Apple TV (3rd Generation) MD199LL/A Hardware Analysis 
Teardown Analysis - Apple TV (3rd Generation) MD199LL/A 

Apple TV represents Steve Job's insistence to keep a toehold in the TV market while Apple tries(ied) to 'crack the code' on TV market penetration, and figure out the best strategy to take over media in the home. The $99 box in a palm-sized envelope gets a processor upgrade, while maintaining the same aesthetic and price point. But still consumers have yet to understand this 'over the top TV' market, and as a result so few units are sold worldwide. This seems like a marginally profitable product for Apple that represents more a beta test for the 'real game' (a television set of Apple's design) that everyone seems to believe is forthcoming...

Key Issues Addressed
  • How competitive are our designs from a technical perspective?
  • Where does our competition stand in terms of design sophistication?
  • Are our costs in line with those of our competitors?
  • How much does it cost our competitors to add certain product features?
  • How can we better position and differentiate our products?
  • What new or evolving solutions could we use in future designs that will increase performance and save money?
Applicable To
  • OEMs
    • Market Research Managers
    • Product Marketing Managers
    • Design / Technical Managers
    • Purchasing Management
  • Component Manufacturers
    • Product Marketing Managers
    • Market Research Managers
  • Service Providers
    • Purchasing Management
Deliverables
  • Summary Analysis
    • Commentary for Specific Assembly Levels
    • Component Cost Tables and Graphical Representation
    • Downloadable BOM Files
  • Photo Analysis  
    • Block Diagrams / Functional Analysis
    • IC - Die Photos and Markings
    • Major Components
    • Sub-Assemblies

IHS iSuppli's market intelligence helps technology companies achieve market leadership. Catch the latest bill of materials, teardown, teardown analysis, BOM cost from all across the world straight from our immensely experienced analysts. iSuppli provides comprehensive IHS iSuppli® Teardown analysis service provides access to complete bill of materials, cost model & component pricing. To learn more, call us at 1-310-524-4007. for new and upcoming devices in the market. To know more, send us an e-mail on info@isuppli.com or contact us on +1.310.524.4007.