Barnes & Noble NOOK Tablet BNTV250 Hardware Analysis 
Teardown Analysis - Barnes & Noble NOOK Tablet BNTV250 

The Barnes and Nobles latest Nook tablet – simply called the “Nook Tablet” (as opposed to the previous “Nook Color”), is Barnes and Noble’s branded ‘ebook reader’ and a very important market response to the onslaught of new tablets and competing ‘ebook readers’ that are really just tablets. But these tablets are offered, in this case, by a retailer known primarily for it’s brick and mortar book and media stores...

Key Issues Addressed
  • How competitive are our designs from a technical perspective?
  • Where does our competition stand in terms of design sophistication?
  • Are our costs in line with those of our competitors?
  • How much does it cost our competitors to add certain product features?
  • How can we better position and differentiate our products?
  • What new or evolving solutions could we use in future designs that will increase performance and save money?
Applicable To
  • OEMs
    • Market Research Managers
    • Product Marketing Managers
    • Design / Technical Managers
    • Purchasing Management
  • Component Manufacturers
    • Product Marketing Managers
    • Market Research Managers
  • Service Providers
    • Purchasing Management
Deliverables
  • Summary Analysis
    • Commentary for Specific Assembly Levels
    • Component Cost Tables and Graphical Representation
    • Downloadable BOM Files
  • Photo Analysis  
    • Block Diagrams / Functional Analysis
    • IC - Die Photos and Markings
    • Major Components
    • Sub-Assemblies

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