Illustrating consumers’ rising interest in viewing Web-based video content on their televisions, more than one quarter of all TVs purchased by American consumers in January were linked to the Internet, according to a survey conducted by iSuppli Corp.’s U.S. TV Consumer Preference Analysis service.
Among U.S. consumers that purchased new televisions in January, 27.5 percent indicated their sets were connected to the Internet, either though the internal capabilities of their TVs, or via external devices, such as digital video boxes or game consoles. This is up from 24.3 percent in December, 2009.
“From video-sharing sites like YouTube, to online services like Hulu, consumers increasingly are turning to the Internet for video entertainment,” said Tina Tseng, analyst, television systems, for iSuppli. “And these consumers want to view Internet content on their primary displays in their homes—their televisions—rather than being relegated the small screens of their desktop and notebook PCs. With the increasing pervasiveness of large-sized, flat-panel digital televisions, and the rising availability of Internet-Enabled TVs (IETVs), more consumers are linking their sets to the Web.”
IETVs represent both the leading and fastest-growing approach to accessing the Internet on televisions.
iSuppli’s survey revealed that 41.9 percent of Internet-connected televisions in the United States in January were IETVs. The next most popular means of connection, at 20.3 percent, was through video game consoles. This was followed by Blu-ray players at 13.2 percent, and digital video boxes and other means of connection—such as PCs—which were tied at 12.3 percent each.
IETVs’ share of Internet-connected television in January rose by 14.2 percentage points from 27.7 percent in December.
iSuppli defines an IETV as a set that has the capability to connect to the Internet either with a wired link or wirelessly, and provides sufficient system resources to support thin-client applications such as Yahoo Connected TV widgets or the Adobe Flash Platform for the Digital Home.
“IETVs provide easy, integrated Internet access, attracting the interest of consumers,” Tseng said. “Because of this, all the major brands now are offering more flat-panel sets with Internet connectivity, including Samsung, Sony, LG Electronics, Vizio, Sharp and Panasonic. IETVs now are available at lower price tags and in a greater variety of screen sizes than ever before, from 24 to 65 inches.”
iSuppli forecasts worldwide sales of IETVs will rise to 87.6 million units by 2013, up from 14.7 million in 2009.
About iSuppli’s U.S Television Consumer Preference Study
iSuppli’s U.S Television Consumer Preference Study is a survey-based research and analysis service that studies consumer preferences and purchasing patterns of televisions. The service endeavors to answer questions concerning who is buying what and where consumers are buying from and why.
For the January survey, iSuppli polled 800 respondents in the United States regarding their television purchases.
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