The Auto Industry After the Fall: Navigating the Path to Sales Growth and Profitable Recovery
An iSuppli European Briefing

19 May 2009 Frankfurt, Germany

Set against the backdrop of a macroeconomic recession and steeply declining sales of passenger vehicles in the latter part of 2008 and into 2009, the automotive industry is in dire straits. The decline in 2008/2009 has dramatic implications for the supply chain and despite expectations for an improving situation going forward from 2010, conditions in the global automotive sector will remain very challenging over the next five years.

On 19 May 2009, iSuppli analysts and executives joined in Frankfurt for an in-depth event examining different short-term and long-term recovery scenarios and their implications for technology development and system design.

What role will technology play in the anticipated recovery? Will cars see more or less technology content? How will technology be leveraged by car makers and their suppliers to satisfy mandates, satisfy customers and lift the industry out of the sales ditch? Find out from the iSuppli experts such as Phil Magney – Vice President, Dr. Egil Juliussen – Director and Research Fellow, and analysts Richard Dixon, Jérémie Bouchaud and Richard Robinson.

Agenda at a Glance

• The Road Ahead – Automotive Infotainment and Telematic Trends
• Infotainment Systems and Semiconductor Trends – Where the Rubber Meets the Road
• Road Warrior – Human Machine Interface (HMI)
• Location-Based Services (LBS) – The Road Less Travelled?
• Road Work – Sensors as an Enabling Technology
• Advanced Driver Assist and Safety Systems (ADAS) – Watching the Road
• The 2020 Digital Car