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179
LEAD ANALYST
Min-Sun Moon
Senior Analyst
Semiconductor Spend and Design
 
At iSuppli, Min-Sun is responsible for the Semiconductor Spend Analysis tool and the Design Activity Tool (DAT)™.

Prior to joining iSuppli, Min-Sun was an international sales and marketing manager at DAWIN Technology, a semiconductor design firm based in Seoul, where she developed international marketing strategies, conducted sales activities with international semiconductor and electronics customers ...more
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Semiconductor Design Activity 

Knowing where the engineering teams are designing electronic systems and making semiconductor selections is critical to prioritizing resources for winning business. The iSuppli Design Activity Tool™ is the only market research software available that examines electronic system design activities by more than 180 global electronics original equipment manufacturers (OEMs) at the regional and country level. This industrial software database tool also provides breakdowns at the detailed semiconductor and market levels giving users an indication as to the future products and focus of the competition.

 
Critical Questions Answered
  • Where in the world do the top OEMs have their systems designed?
  • How much semiconductor business by application and by device type can be attributed to design decisions in a particular country or region.?
  • How many "design-win" resources do I assign to a particular account, country, or region?
  • On which countries should we focus our advertising budget?
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